Case Study: Google Cloud Executive Briefing Center
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Google Cloud Space at its Sunnyvale headquarters is designed to be a center of imagination and education: inspiring and empowering visitors to dream up disruptive new innovations and solutions with Google Cloud technologies. The previous exhibits, while fun and interactive, lacked compelling customer stories and strong product demonstrations. The client team wanted to create rich “ah-ha” moments that lead to epiphanies for their customers, proving that Google Cloud is indeed ready for enterprise.
CHALLENGE
QXPR’s mission was to create a set of experiences that showcase Google Cloud’s enterprise solutions and vision (and magic!) in tangible, intelligent, and insightful ways — helping clients solve key challenges today, while also embarking on truly transformative innovation programs for tomorrow.
APPROACH
Google Cloud positions many of its solutions through the lens of industry verticals. QXPR accelerated this approach with industry-focused physical vignettes using 100% Google Cloud solutions that tell compelling category stories, drive new conversations, and inspire exciting breakthroughs and partnership opportunities.
Rather than using canned demos and video content, we chose to show the real power of the platform by developing over two dozen applications and three dozen live data dashboards across six industry verticals in the live Google Cloud Platform (GCP) environment that is used by their customers.
Healthcare
To demonstrate the power of Google Cloud in harnessing data to enhance patient care, as well as to highlight its AI/ML capabilities in delivering advanced diagnostics, we fabricated an interactive mobile clinic + lab installation. This experience includes Document AI, advanced analytics, Healthcare API, voice interactions and integration with Google tools like Gmail, Calendar and Maps. This set of interactions brings to life the potential future of healthcare with fully integrated artificial intelligence and automation services.
Retail
QXPR built a fully-functioning intelligent retail store to showcase how Google Cloud super-charges omnichannel and customer personalization tools, making the retail customer experience as smooth as possible. RFID and NFC enable frictionless transactions, while back-office products like Vision AI power demand forecasting and store optimization, making staff and management smarter about day-to-day merchandising decisions.
Supply Chain
Supply chain visibility, flexibility, and intelligence are front-and-center in this innovative QXPR concept, which puts advanced Google Cloud machine learning and predictive analytics tools into action to streamline logistics, optimize demand forecasting and dynamically adjust business operations.
Manufacturing
To illuminate the advanced AI/ML technologies that power Google Cloud’s connected factory, production line, and smart manufacturing capabilities, we developed a demonstration of robotics, object recognition, automation and machine learning that engagingly and delightfully brings these solutions to life.
Financial Services
QXPR concepted and developed a novel “above-and-below-the-glass” experience to present the breadth of Google Cloud financial solutions, including 360 customer intelligence, AI-powered home buying, and secure-by-design infrastructure.
Sustainability
No major company does more to support and protect the environment than Google. To highlight these efforts, QXPR installed a working solar panel and wind turbine concept, framed Google Cloud’s region selector, which sorts data centers by renewable energy usage, and created a global sustainability project exploration map.
Inflection Points in Google History
Google has accomplished a lot since its inception in 1995. Our interactive, large-format Unity-based timeline highlights key themes in Google’s history, ranging from game-changing breakthroughs in AI to world-changing advances in subsea cable technology. Customers get in on the game, as well, with custom data points in their history added each day.
Cloud Space EBC Wins ABPM Awards
The EBC at Google Cloud Space has been recognized in 2022 by the Association of Briefing Program Managers (ABPM) with the following awards:
World Class Center Award for Cloud Space | Silicon Valley
Excellence in Sustainability
Innovation in Hybrid Briefings
The ABPM judges had some kind words to say, including: “This Executive Briefing Center excels at every aspect of the customer experience and has created an environment that focuses on hands-on interactives and demonstrations that play out within the physical space. The center avoids the over-use of screens and video content, preferring to keep things dynamic and the customer journey through the facility well-paced. The personality and spirit of the company is reflected in the comfortable, open, inviting design, vibrant color palette, creative interactivity, and playful use of customization.”
“We would like to see this center honored for industry leadership in sustainability. Sustainability is one of their core values. It’s woven so deeply into their culture that it’s become part of their DNA, and that is reflected — and even at the heart of — the design of this World Class Center.”
